Redefining Creativity In a World of Limitation

In a small workshop in Eswatini, Zoë, the visionary behind ZOGGS, is transforming more than just paper and fabric. With every piece her team creates, they are reshaping the lives of women in a society where traditional roles often limit opportunities. “It’s something I’m probably the most passionate about,” Zoë admits, reflecting on her journey. For nearly two decades, ZOGGS has offered women a safe space to earn an income, learn valuable skills, and take control of their own futures.

Eswatini, a nation where polygamy and male-dominated household structures remain prevalent, has historically made it difficult for women to assert financial independence. Women couldn’t even open a bank account without their husband’s permission until recent decades. Zoë sees ZOGGS as a beacon of change, giving these women the opportunity to become breadwinners. “It’s about building self-worth and learning to work as a team,” she explains. Each member of her team plays a vital role, from crafting to decision-making, empowering them in ways far beyond the financial.

Sustainability Meets Creativity.

At the heart of ZOGGS’ philosophy is sustainability and a unique creative process. Zoë’s “Zoggs Dot” design has its roots in a college project, a playful blend of repurposed materials like sweet wrappers and transparent papers, layered into intricate, freehand designs. It’s this creativity that keeps ZOGGS’ products fresh and full of energy. Zoë fondly recalls her college years in the UK, where she first developed the Zoggs Dot concept. “I sewed these papers together and worked in freehand machine embroidery,” she says, describing how she now pushes the design to new limits with paint and pen work.

Sustainability is not just a trend for ZOGGS, but a cornerstone of their operations. “Being creative and innovative with materials that otherwise fill landfills or litter our beautiful country is simply the right way to do it,” Zoë says. For ZOGGS, upcycling and repurposing are more than just practical choices—they’re opportunities to inspire. Zoë and her team see the potential in what others might discard, turning “rubbish” into vibrant works of art.

The Power of Fair Trade.

Being a part of Fair & Square Fairtrade has also played a huge role in ZOGGS’ success. The training and guidance Zoë has received have been invaluable, helping her navigate the complexities of the export market and grow the business globally. From team wellness training to connecting with international buyers, Zoë describes Fair & Square as an “invaluable support system,” ensuring that ZOGGS not only survives but thrives in an ever-growing market.

A Global Vision.

ZOGGS’ reach now extends far beyond the borders of Eswatini. For Zoë, exporting globally is crucial. “We’ve flooded our market,” she laughs, recalling how ZOGGS paper mache pigs have become ubiquitous in Eswatini. But on a more serious note, she sees international trade as a key factor in boosting the local economy. The handcraft industry is becoming a growing contributor to Eswatini’s GDP, and ZOGGS is proud to be part of that movement. Through their high-quality, original designs, they’re attracting foreign investors, opening up even more opportunities for growth and empowerment.